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Crime & Punishment: Turning Guns Into Jewelry
Peter Thum is a New York City-based social entrepreneur whose humanitarian ventures include Ethos, the bottled water brand that is sold in Starbucks and funds clean water projects in South Africa. Though he is a man of peace and social consciousness, there is one person with whom Thum cannot come to a mutual understanding: Jessica Mindich of Greenwich. Thum has filed a lawsuit claiming that Mindich, a jeweler, stole the idea for her line of jewelry made from the melted-down metal of guns purchased at gun buybacks, from his company, Fonderie 47, which buys guns from conflict zones and also uses them to create artisan jewelry, reports the Associated Press. Mindich started the Caliber Collection in January of 2012, and heard nothing from Thum until several news outlets featured her in the wake of the Sandy Hook tragedy and she gained Snoop Dogg as a celebrity spokesperson. Thum says all potential proceeds from suing the pants off his rival will go to anti-gun violence efforts.
By Nick Keppler
April 16, 2013