What would you rather do, talk to your friends on Twitter, or do homework? Trick question. Those are now the same thing, thanks to Newberry College in South Carolina, which is offering Social Media as a major for incoming students. And, with the blazing popularity of social networks like Facebook and Twitter, you know that other schools will soon follow their lead. From BizJournals.com:
According to [South Carolina television station] WACH, the major is attracting students that are serious about using social media marketing in business. One student featured in the news piece already has his own operation using social media for marketing and advertising but is declaring the major to refine his opportunities.
It sounds like a waste of $100,000, but then again, so is a Communications major. I studied Communications and wrote my final paper on being too distracted to write a final paper. In hindsight I seem like a genius, since this was in 2003, way before “being distracted” was a thing. But at the time, I was just some 22-year old who wrote the most important paper of his life about Tiger Woods Golf and Napster. And I still graduated with a 3.4 GPA, or “Circa Cum Laude” as I like to say. The point is, there are a million ways to waste your collegiate years, and a Social Media major is just the latest of those options. At least social media is popular right now. Some people major in Latin, a language that hasn’t been used in 500 years. An 18-year old who is entering college in the fall could end up getting a nice job out of college working in social media. As any working person knows, if you can just get in the door at a big company, there’s a good chance you can fly under the radar for 40 years and retire with a nice pension. That’s the American Dream, after all. So to these young Social Media majors, I say, good luck and Godspeed. And also, when you figure out which frat is having a dayglow party this weekend, DM me on Twitter.