By Tom Z
11:00 AM EST, December 11, 2012
If you ever wanted to smell like day-old cheese and poverty, there’s a new cologne for you. Pizza Hut is releasing “Eau de Pizza Hut,” a new fragrance that started as a joke and… well, OK, it’s still a joke. From Today.com:
In what promises to be a viral marketing bonanza and the inspiration for late-night comedians everywhere, Pizza Hut Canada has produced a limited-edition of “Eau de Pizza Hut.” The fragrance boasts “top notes of freshly baked, hand-tossed dough,” the company said in a news release.
The project began several months ago when Pizza Hut Canada asked fans on its Facebook page whether they loved the smell of a box of pizza being opened and what it might be called if it were perfume.
I’ll give Pizza Hut credit for one thing. They’ve made this a “limited edition” cologne and are only releasing 110 bottles to the public. If there were 100,000 bottles, no one would give a shit, but as long as something is scarce, people will fight to get it. The other night I was watching a “60 Minutes” segment where poachers sold endangered African turtles to collectors for $40,000. Nevermind that you’re breaking the law and could face federal prison time by purchasing poached turtles. Who would want a giant African turtle as a pet? You have to feed them special organic diets that cost a fortune, they live for 150 years, and worst of all, they don’t do anything. Trying to play with a turtle is like trying to play with a deflated soccer ball. Yet people go crazy over them, because scarcity drums up demand. And supply and demand is everything in economics. I mean literally everything. I was an economics minor, and the answer to every question on every economics test is supply and demand. It’s like that joke where the answer to every question in African-American studies is Martin Luther King. Supply and demand is the Martin Luther King of economics. What’s great is, I took two years of economics classes, and now anyone who has read this post knows exactly the same about economics as I do. So when I make fun of Pizza Hut for this cologne, keep in mind, I’m the idiot who paid $80,000 to learn one thing.
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