By Tom Z
11:28 AM EST, November 15, 2012
John Metz of West Palm Beach, FL, is the proud owner of a number of restaurants, including 40 Denny’s, several Dairy Queens and something called Hurricane Grill & Wings. Metz is furious over President Obama’s reelection, and the fact that Obamacare-related costs are going to add to his overhead. So he’s doing what any honorable business owner would do. Accepting a slight reduction in his massive profit margin in order to better the lives of his workers and those in his community. I’m joking of course. He’s cutting employee hours, screwing his waiters out of tips, and charging customers an “Obamacare surcharge.” From the Huffington Post:
"If I leave the prices the same, but say on the menu that there is a 5 percent surcharge for Obamacare, customers have two choices. They can either pay it and tip 15 or 20 percent, or if they really feel so inclined, they can reduce the amount of tip they give to the server, who is the primary beneficiary of Obamacare," Metz told The Huffington Post. "Although it may sound terrible that I'm doing this, it's the only alternative. I've got to pass the cost on to the consumer."
It’s tough being a small business owner. You have to charge your customers extra in order to make up for all that health care that you’re not giving your employees. I was going to say that it sucks working for this guy, but it already sucks working at Denny’s in general, so it can’t really get worse. As for the customers, I’m going to go out on a limb and say that the drunk college kids and neck-tatted thugs that inhabit the average Denny’s will not be sensitive to the plight of this business owner. Drunk people won’t even notice the price change. I’ve been to Denny’s 300 times in my life, not once sober. I couldn’t tell you how much a Moons Over My Hammy costs. It could be $4.99, it could be $48. I have no idea. Drunk people pay $5 for street vendor hot dogs and give $10 to that guy who walks around the bar with the bucket of roses. They’re not known for their judgment with money. And that’s Denny’s core demographic. So raise the price 5%. You think they’ll care? They won’t even know. In fact it’s a great deal for the customers. They pay an extra 30 cents for their Lumberjack Slam, and then save $300 later that night when they go to the hospital to get their stomach pumped. That’s what we call a great return on investment.
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