Burger King Gained 30% More Twitter Followers After Being Hacked

Burger King’s Twitter account was hacked for about an hour on Monday, during which time the hackers sent out jokes about the company being sold to McDonald’s and its employees doing drugs. It was a total disaster for Burger King, except for the fact that no one will remember the hacking by next week and the company gained 30,000 new followers in the process. So like I said, this was a total win for Burger King. From Slate:

By Tom Z

February 21, 2013