By Tom Z
11:24 AM EST, February 21, 2013
Burger King’s Twitter account was hacked for about an hour on Monday, during which time the hackers sent out jokes about the company being sold to McDonald’s and its employees doing drugs. It was a total disaster for Burger King, except for the fact that no one will remember the hacking by next week and the company gained 30,000 new followers in the process. So like I said, this was a total win for Burger King. From Slate:
“Basically this is a brand’s worst nightmare—and yet more evidence that marketing is a 24/7 job,” even on a holiday, writes Saya Weissman on Digiday. At the same time, the number of followers in the account jumped from 83,000 to 110,000 within 60 minutes, according to Unmetric data cited by Slashgear, so it wasn’t a total loss.
Great, now every company is going to purposely have their social media accounts hacked as part of a marketing effort to grow their number of followers. Soon we’ll get to see posts like this: “We have taken over the Coca-Cola page! We are the anti-authority group called... uhh... Moca-Mola. We aim to free Americans’ minds from their cages, much in the same way that Coca-Cola frees you from the average soft drink experience. Soon we will redefine the way you lemming consumers think! Just like Coca-Cola redefined the beverage industry in 1886!”
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