E-mail this story
The Grotesquely Inspiring Control-Freakiness of 'Extreme Couponing'
Lately, the Hartford Courant (which owns this publication) has been advertising itself on TV as purely a vehicle of coupons, promising hundreds of dollars in savings for the low-low-low-bargain cost of a less-than-$1-per-day subscription. Nowhere in this commercial is there a mention of the paper’s reporting, its columnists, or its local events coverage. It seems to be saying: pay your cents per day, get your coupons, and toss the newspaper away. And I’ve been wondering if that’s proved an effective advertising strategy. Why would anyone subscribe to a newspaper for the coupons?
By Brianna Snyder
May 13, 2011